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Prior to launch of their new brand, Co-op wanted to test the brand. Without the benefit of photography Eskimo Square was asked to create 3D renderings across a broad range of key applications. For the member cards we created stylised compositions that served as a bold and elegant demonstration of the brand.
Time constraints meant that we had to proactively source reference material that enabled us to faithfully reproduce retail interiors and packaging models to a high degree of accuracy. The store signage compositions are created by camera matching our virtual 3D scene to photographed back plates. Our virtual scene which includes surrounding roads and architecture is created by referring to Google Street View.
With our images the client was not only able to effectively communicate to its stakeholders how the brand would work, but also celebrate a successful launch and promote the new brand.