Series One - ‘Organic’
‘Creative Background’ is an art series featuring a set of heavily stylised background images. In the absence of a client product or a hero message, backgrounds take centre stage. ’Organic’ is first in the series. It focuses on a combination of real world and CG subjects that are juxtaposed to create beautifully balanced yet compelling images.
Rocks from three different landscapes are matched to leaves that dance around in the breeze before delicately settling. The movements echo the character of the landscapes; the smooth pebbles overshoot slightly while the heavier marble is steady and deliberate. Close cuts focus on detail and create more abstract shots, the glass panels create interesting refractions as they pass in front of the camera.