Eskimo Square worked with Sheffield based Peter&Paul to realise the University of Huddersfield’s new campaign – giant real life iconography installations scattered across the university campus.
We built the giant iconography in 3D and superimposed them onto photographs taken around the university campus. The result are attention grabbing campaign images and animated icon assets that are used across print and social media campaigns.
Compared to manufacturing the objects in real life, 3D presented a far more economical solution. We were able to quickly trial a number of 3D icon concepts before settling on the final designs. Plus our 3D models can be repurposed for use across social media outlets.