AEG Logo reveal

I was asked to create a logo reveal film for the launch of the 2016 AEG rebrand by Prophet. Inspired by similar movies like those from Apple for its Mac Pro, I created a dark but intriguing film that celebrates the 3D letters by letting light delicately play across their contours. The camera sweeps across each of the letters subtly revealing them before moving front and centre to settle on the new logo.