Vibia is a Barcelona based lighting design company offering customisable and experiential lighting design. Pentagram asked Eskimo Square to explore a 3D logo that would cast shadows to reveal letter forms. We devised a method to elegantly deform a plain white surface so that when lit with a single light source, soft natural shadows are cast against sharp edge highlights. Subtle textures bring realism and showcases the lighting as the forms emerge and shift.
The result is an elegant, minimal and unexpected visual identity, one with open white space and modernist aesthetic echoing Vibia’s place in the market as an innovative lighting design company.