Iconic brand world

Eskimo Square worked with Super Union to create a recognisable ‘brand stage’ asset. The stage is formed by extruding the iconic Vodafone speech mark. Vodafone uses the stage to capture products and services in a distinctive environment that creates continuity and brand recognition amongst its customers. In addition the camera can be animated resulting in a variety of dramatic scenes — all featuring a curve from the speechmark.

The stage had to be dynamic enough to add interest to a range of campaign material but simple enough to ensure consistent use. To help we created a guideline document to sit alongside a kit of customisable 3D models that were distributed across every Vodafone territory. By using the kit each Vodafone office can create its own animated and still campaign collateral.